The Need:
Scalelot Technologies identified a significant language barrier issue in various parts of the world including their own city. The problem was the limited knowledge of many individuals in the English language, which hindered their personal and professional growth in today's interconnected world. Scalelot Technologies envisioned and developed the "Simple English App” to address this challenge.
The primary requirement was to create an easy-to-use, engaging, and effective English learning application that could reach people from diverse backgrounds and age groups, and help them acquire basic English language skills. Furthermore, to ensure wider reach, a robust marketing plan was imperative.
The Solution:
Scalelot provided an end-to-end solution for the problem at hand, encompassing app design, development, and digital marketing. The "Simple English App" was designed to offer a user-friendly interface and focus on teaching practical, everyday English conversations. The app contains lessons to help users improve their English skills in a fun and engaging manner.
The digital marketing strategy included a comprehensive approach, but the standout performer was the utilization of Google Ads. The campaign was meticulously executed by the digital marketing manager at Scalelot Technologies, with a focus on achieving maximum reach and conversions.
Results:
The results of the "Simple English App" project were remarkable:
App Downloads: Within just six months of launching the app, it garnered over 17,000 downloads, demonstrating the significant demand for an accessible English learning solution in the target countries.
Global Outreach: The app achieved a widespread presence, with users in India, Myanmar, Egypt, Somalia, Ethiopia, and Sri Lanka embracing it as a tool to improve their English language skills.
Cost Efficiency: A significant achievement of the digital marketing campaign was the reduction in the cost per click (CPC) of Google Ads. Beginning at 27 rupees per click, it was brought down to an impressively low 2 rupees. This cost efficiency was due to the expertise and strategic insights of Scalelot Technologies' digital marketing manager, who optimized the campaign to reach the maximum audience within the limited budget.
User Engagement: The app's user engagement metrics, including the average time spent on the app and the completion rates of lessons, indicated that users found the app to be highly engaging and effective.
Conclusion:
The "Simple English App" created by Scalelot Technologies successfully addressed an issue by providing an accessible and engaging solution for individuals lacking basic English language skills. The combined efforts of app design, development, and digital marketing, with a primary focus on Google Ads, led to widespread adoption and a cost-effective outreach strategy.